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İçinde Koç Var

Illustrations I created for İçinde Koç Var's Agile Campaign.
Agency: 5PCA
Art Director: Ervin Esen

Koç Agile is the transformation approach implemented by Koç Holding across its companies. The goal is to transform hierarchical and slow decision-making processes into a more flexible, agile, customer-focused, and team-based structure. This model establishes small, competent teams, makes business processes transparent, and fosters a culture of trial and error and learning. In other words, it's a transformation program that combines classic corporate management with the agile working principles found in technology companies.
2022